Understanding Professional Communication

• Professional communication refers to the formal and informal ways that we interact with others in a business context.
• It is crucial to the effective functioning of any professional interaction, be it with employers, interviewers, or organisations.
• This interaction can take many forms – in-person meetings, video calls, emails, or formal letters – and it is vital to comprehend the appropriate etiquette for each.

Addressing Employers, Interviewers or Organisations

• It is necessary to address all individuals professionally, irrespective of the format or platform of communication.
• Always start emails or letters with a salutation or greeting – using titles like Mrs, Dr, Sir or Madam – and end with a professional closing, such as 'Yours sincerely'.
• In conversation, use formal language unless the other party expresses comfort with a more informal approach.

Appropriate Tone and Language

• The tone should be polite and respectful at all times, showing an understanding of the other party's position and authority.
• Active listening is key in face-to-face interactions. This includes nodding, maintaining eye contact, and showing interest through your responses.
• Avoid using slang and jargon unless absolutely necessary, and ensure your language is clear and concise.

Professional Behaviour

• Punctuality is a significant sign of respect in any professional interaction. Arriving on time for meetings or interviews portrays your commitment and respect for the person's time.
• Always dress appropriately for the situation. Understand the dress code—if any—and adhere to it.
• Exhibit courtesy and good manners. These include acknowledging others, saying please and thank you, and showing empathy.

Aspects of Professional Communication in Digital Platforms

• In online communication, make sure your messages are well-structured and error-free. Proofread your messages before sending.
• Keep your online profile professional and clean, as potential employers may review it.
• Be mindful of the information you share online. Any inappropriate content or information may deter potential employers or harm your professional image.

Successful professional development in art and design, like many fields, rides heavily on understanding and properly utilising professional communication in interacting with employers, interviewers, or organisations. The aforementioned points provide a guideline to cultivate an effective communicative environment.