GCSE Graphic Communication OCR

This subject is broken down into 9 topics in 1 modules:

  1. Graphic Communication 9 topics
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This page was last modified on 28 September 2024.

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Graphic Communication

Graphic Communication

Graphic Communication: Advertising

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Graphic Communication: Advertising

Principles of Advertising in Graphic Communication

  • Graphic communication is crucial in advertising as it conveys messages, images, ideas, and feelings to persuade, inform, or entertain consumers.

  • Every piece of advertisement must be relevant, unique, original and tailor-made for the target audience.

  • Graphic Communication involves both verbal communication (linguistic and written content) and non-verbal communication (visual and aesthetic content).

  • Effective use of colour, typography, images, and other design elements can enhance the message that needs to be communicated.

Understanding Target Audience

  • Appropriate advertising is guided by an understanding of the demographics (age, gender, occupation etc.) and the psychographics (interests, attitudes, behaviours etc.) of the target audience.

  • The layout, colour scheme, and design choices should be geared towards appealing to the specific target audience.

  • For example, adverts aimed at children may employ bright colours and playful fonts, while those targeting older adults may use more muted colours and classic fonts.

Advertising Mediums

  • The choice of advertising medium is also an important part of Graphic Communication – be it print, digital, outdoor or broadcast adverts.

  • The design must be suitable for the medium or platform. For instance, a billboard advert needs to be visually striking and convey the message quickly to cater to passing motorists.

  • Digital adverts need to conform to the medium's size and technology limitations (e.g., banner sizes for digital adverts).

Conveying the Right Message

  • Advertising uses visual metaphors and symbols as an essential part of communication. These carry meaning and contribute to the overall message.

  • The design should be guided by the unique selling point (USP) of the product or service. This should ideally be communicated in a clear, concise and memorable way.

  • Use of call to action (CTA) in design can prompt viewers to engage further with the product or service.

Legal and Ethical Considerations

  • Understand the legal and ethical guidelines that surround advertising. Compliance with these is crucial to avoid misleading, offensive, or inappropriate adverts.

  • Copyright laws and intellectual property rights need to be observed when sourcing images and content.

  • Advertisements should not contain any derogatory or discriminative content and should respect the cultural and social sensibilities of the audience.

Course material for Graphic Communication, module Graphic Communication, topic Graphic Communication: Advertising

Graphic Communication

Graphic Communication

Graphic Communication: Multi-media

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Graphic Communication: Multi-media

Understanding Multi-media in Graphic Communication

  • Multi-media refers to the use of multiple forms of content such as text, audio, images, animations, and video to communicate a message.
  • In graphic communication, multi-media can create interactive experiences or presentations, enhancing engagement and understanding.
  • Multi-media can be applied across different platforms including websites, social media, digital advertising, e-learning platforms, and more.

Types of Multi-media

  • There are several types of multi-media, including linear and non-linear.
  • Linear multi-media has a fixed progression without any interactivity, such as a cinema film.
  • Non-linear multi-media, such as video games, offers interactivity, allowing the user to control the progression.

Role of Technology in Multi-media

  • Technology plays a vital role in multi-media development and delivery.
  • Creation tools such as Adobe Creative Suite, which includes Photoshop, Illustrator, and Premiere Pro, are used for designing and editing multi-media content.
  • Programming languages like HTML5 and JavaScript are used to embed multi-media content into websites.

Importance of User Interaction in Multi-media

  • User interaction is paramount in multi-media as it increases user engagement and enhances comprehension.
  • Interactive elements in multi-media can include clickable icons, animated graphics, embedded videos, audio controls and more.
  • Good multi-media design uses interaction to guide the user and reinforce the communicated message.

Design Principles for Multi-media

  • The design principles of balance, proportion, emphasis, variety, and unity apply to multi-media as they do to illustration.
  • Consistency in design, layout, and navigation aids in a cohesive user experience.
  • Responsiveness ensures that multi-media content adapts to suit different devices, such as desktop computers, tablets, and smartphones.

Legal and Ethical Considerations for Multi-media

  • Respect copyright laws, and always obtain the necessary permissions before using others' materials.
  • Ensure data protection by not including personal data in multi-media content without permission.
  • Consider ethical issues such as user privacy, accessibility, cultural sensitivity and age-appropriateness.
  • Use alt text for images, subtitles for videos and easy to read text to enhance accessibility.

Course material for Graphic Communication, module Graphic Communication, topic Graphic Communication: Multi-media

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