Level 2 Design Production BTEC

This subject is broken down into 40 topics in 7 modules:

  1. Introduction to Design Production 6 topics
  2. Design Tools and Techniques 6 topics
  3. Sustainable Design 6 topics
  4. Graphic Design and Communication 6 topics
  5. Materials and Manufacturing Processes 5 topics
  6. Textiles and Fashion Design 5 topics
  7. Product Design and Engineering 6 topics
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  • 7
    modules
  • 40
    topics
  • 15,322
    words of revision content
  • 1+
    hours of audio lessons

This page was last modified on 28 September 2024.

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Design Production

Introduction to Design Production

Design processes and stages

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Design processes and stages

Design Processes

  • Design Brief: A statement outlining what the design project should achieve. It includes the background, objectives, and constraints of the project.

  • Research: Gathering relevant information about the project. This could be related to materials, similar existing designs, user needs and preferences.

  • Idea Generation: Using techniques such as brainstorming, sketching, and model-making to create preliminary concepts and solutions.

  • Concept Development: Narrowing down ideas generated to one concrete concept. This is usually done through critiquing, evaluating, and refining existing ideas.

  • Prototype Creation: Building a sample or representation of the final design to test its functionality, aesthetics, feasibility and suitability to user needs.

  • Evaluation: Testing the prototype and gathering feedback. This could be via focus groups, surveys or practical testing methods. The design is then refined based on feedback.

  • Manufacturing: Once the final design is ratified, the product is produced. This step involves planning, resource acquisition, assembly, and quality control.

  • Marketing and Distribution: This stage is focused on presenting and delivering the product to the consumer. It involves branding, packaging, pricing, advertising, and distribution strategy.

Stages in Design Production

  • Conceptual Stage: Involves deriving design ideas based on the brief. It typically includes research, idea generation, and concept development.

  • Design Development Stage: The confirmed concept is further developed here with more detailed specifications. Prototype creation often occurs in this stage as well.

  • Production Stage: Actual manufacturing of the product based on the final design. Includes stages such as resource gathering, assembly, quality checks.

  • Post-Production Stage: This stage involves refining the product based on feedback from the market or consumers. Necessary adjustments are made and it includes future strategy planning as well.

  • Marketing Stage: Focuses on presenting the product to the target audiences and promoting it. This involves creating a strong brand image, pricing strategy, distribution plan etc.

Overall, the design process and stages are a series of steps that designers follow to come from idea to final product. Each stage is critical and involves different skills and knowledge. By understanding each, one can successfully navigate a design project from start to finish.

Course material for Design Production, module Introduction to Design Production, topic Design processes and stages

Design Production

Graphic Design and Communication

Color theory

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Color theory

Understanding Colour Theory

  • Definition: Colour theory is a framework used in visual communication to mix colours and create colour schemes. It is designed to ensure that the colours used in any graphic project complement each other and stimulate a certain response in the viewer.

  • Primary Colours: Red, blue, and yellow. They are the base colours that can be combined to produce all other colours.

  • Secondary Colours: Created through the mixing of primary colours. These include purple (blue and red), green (blue and yellow), and orange (red and yellow).

  • Tertiary Colours: Mixing primary and secondary colours creates these. Examples include red-orange and yellow-green.

The Colour Wheel

  • The colour wheel is a visual representation of colours arranged according to their chromatic relationship.
  • Primary, secondary and tertiary colours are represented on this wheel, providing a useful tool to understand how colours relate to each other and can be combined.

Types of Colour Schemes

  • Monochromatic Colour Scheme: Uses different shades, tones and tints within a specific hue.

  • Complementary Colour Scheme: Makes use of colours directly opposite each other on the colour wheel.

  • Analogous Colour Scheme: Combines colours that are adjacent to each other on the colour wheel.

  • Triadic Colour Scheme: Uses colours that are evenly spaced around the colour wheel.

  • Split-Complementary Colour Scheme: Similar to the complementary colour scheme, but instead uses two colours adjacent to the complement.

The Role of Colour in Design

  • Colour and Mood: Colour can greatly affect the mood and emotional response of viewers. Each colour often has certain associations tied to it, for example blue can be calming, red can signify passion or anger, and green is commonly associated with nature and serenity.

  • Colour Harmony: Harmony in design creates a balanced, visually pleasing experience. This term refers to how colours interact with one another and are important to note when designing a successful, comprehensive design piece.

  • Colour and Branding: In brand identity, colour contributes to how a brand is perceived. Businesses often use colour to convey certain qualities or values, and stimulate a certain response from their audience.

  • Colour and Accessibility: Designers also need to consider accessibility when choosing colours. For example, making sure there is adequate contrast between text and background colours can help those with visual impairments.

Understanding Terms Related to Colour

  • Hue: Refers to the dominant colour family.

  • Saturation: Refers to the purity of a colour. A fully saturated colour is a pure colour without any addition of black, white or grey.

  • Brightness: This term describes how much white or black is present in a colour. Light colours have high brightness, while dark colours have a low brightness.

  • Shade: The result when black is added to a colour to darken it.

  • Tint: The result when white is added to a colour to lighten it.

  • Tone: This refers to a colour that has had both black and white (grey) added to it.

Course material for Design Production, module Graphic Design and Communication, topic Color theory

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