Pre-U Graphic Communication OCR

This subject is broken down into 35 topics in 7 modules:

  1. Personal Investigation 5 topics
  2. The Principles of Visual Language 9 topics
  3. Typography 5 topics
  4. Graphic Design Concepts and Processes 4 topics
  5. Graphic Design Concepts 8 topics
  6. Historical and Contemporary Contexts 2 topics
  7. Comparative Study 2 topics
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  • 7
    modules
  • 35
    topics
  • 13,164
    words of revision content
  • 1+
    hours of audio lessons

This page was last modified on 28 September 2024.

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Graphic Communication

Personal Investigation

Research

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Research

Understanding Research

  • Researching is a crucial process for the development of a personal investigative project.
  • It helps foster a broader understanding of the chosen subject, drawing connections and pinpointing key themes or principles to explore through design and graphic communication.
  • A wide range of sources should be considered to provide a balanced overview of the topic, including books, academic articles, documentaries, existing graphic works, interviews, etc.
  • Reliability of sources should always be evaluated. Taking information at face value without critical assessment can lead to misinformation.

Practical Conduct of Research

  • Note-taking is a fundamental research skill. It is essential to document information, thoughts and ideas that could become pivotal in the later stages of the project.
  • The use of sketchbooks or digital platforms for organizing and visualizing research can be beneficial.
  • It's important to cross-reference sources. Validating facts and statements through multiple, reliable sources ensures a strong foundation in reality.
  • Referencing of all utilised sources should be maintained throughout the process, referenced in the format most appropriate to your project.

Depth and Breadth in Research

  • Dive deep into the chosen topic – exploring various aspects and perspectives to gain a comprehensive understanding.
  • Not all research must be directly related to the chosen topic. Skills and techniques, related topics or contrasting viewpoints can all broaden the overall comprehension.
  • Interdisciplinary research that encompasses related areas of art, technology, sociology, psychology, etc., can bring new layers to the main investigation, stimulating innovative ideas and concepts.

Analysis and Synthesis in Research

  • Merely collecting information is not sufficient. The ability to analyse and synthesize the collected material into a coherent and meaningful whole is what drives a successful investigation.
  • Critical evaluation of the material is necessary. Reflecting on the implications of the research, its strengths, its weaknesses, and its potential relevance to the investigation is essential.
  • Connection between research and the final work should be clear and logical. Research should guide and inform design decisions, rather than being an isolated preliminary task.
  • Remember, each piece of research, be it an article, a graphic design, video or text is a product of someone's perspective. Recognising this subjectivity and consciously including it in your understanding is a part of mature research.

Impact of Research on Design and Communication

  • Incorporating findings and insights into the design development process enhances the quality and depth of the graphic communication.
  • Research can inform decisions about visual language, media, and techniques to deliver the most effective communication.
  • Informative visuals are likely to be more engaging, interpretive, explanatory, and above all, relevant. Creating relevance in design is one of the powerful ways to connect with the audience.
  • Research not only supports the design process but also helps in articulating the rationale behind design decisions.

Remember that research is not a finite process with a clear start and end. It's ongoing, iterative, and evolves along with the development of your work. Don't be afraid to revisit and revise research as the work progresses.

Course material for Graphic Communication, module Personal Investigation, topic Research

Graphic Communication

Typography

Grid systems

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Grid systems

Grid Systems

Introduction:

  • Grid systems are fundamental aspect of typographic design used to structure and present content in an orderly & aesthetic manner.
  • Traditionally, these systems organise type and images into a series of rows and columns.
  • Grid systems can greatly improve the legibility and aesthetics of typography, contributing towards a well-structured and balanced design.

Types of Grid Systems:

  • Manuscript Grid: This is the most basic form, primarily used for large continuous blocks of text.
  • Column Grid: Allows flexibility in placing text and images. Ideal for complex projects with various types of content.
  • Modular Grid: This creates numerous consistent units of design, making it suitable for complex projects with assorted content.
  • Hierarchical Grid: This is a more customised grid, designed to reflect the specific requirements of a design.

Benefits of Using Grid Systems:

  • Consistency: Grids create a consistent framework, creating a cohesive feel across different pages or sections.
  • Efficiency: Once established, a grid can streamline the design process as it provides guidelines for where to place elements.
  • Clarity: The structural layout of a grid can enhance readability and comprehension by ensuring information is ordered logically.
  • Versatility: Grids can be used in various design contexts, from posters to webpages, and can be adapted to suit specific requirements.

Best Practices when Working with Grid Systems:

  • Alignment: Aligning elements to the grid promotes a neat, orderly layout that is easy for the reader to navigate.
  • Balance: Try to avoid overwhelming certain areas of the grid with too much information. Distribute content evenly.
  • Flexibility: Use variety in your grid design. Too much uniformity can lead to a dull design.
  • Spacing: Maintain consistent spacing between elements. This helps establish clear divisions within your content.

Understanding Grid Systems:

  • An understanding of grid systems is central to skilful typographic design.
  • Proficiency in utilising different grid systems allows for highly tailored layout designs that can effectively communicate varied levels of information.
  • By practising with grid systems in different design contexts, you can refine your ability to create aesthetically pleasing and logically structured typography.

Course material for Graphic Communication, module Typography, topic Grid systems

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