Level 3 Hospitality, Travel, Tourism and Events BTEC

This subject is broken down into 31 topics in 8 modules:

  1. Investigating the Hospitality Industry 4 topics
  2. The World of Travel and Tourism 4 topics
  3. The Principles of Event Management 4 topics
  4. Global Destinations 4 topics
  5. Marketing in Hospitality, Travel, and Tourism 4 topics
  6. Customer Service in Hospitality, Travel, and Tourism 4 topics
  7. Sustainable Tourism Development 4 topics
  8. Work-based Learning and Employability Skills 3 topics
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  • 8
    modules
  • 31
    topics
  • 10,917
    words of revision content
  • 1+
    hours of audio lessons

This page was last modified on 28 September 2024.

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Hospitality, Travel, Tourism and Events

Investigating the Hospitality Industry

Types of hospitality establishments

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Types of hospitality establishments

Hospitality Establishments Overview

  • The term 'hospitality establishments' encompasses a wide variety of sectors. While all hospitality establishments aim to provide services to customers, the nature of these services can vary greatly.
  • Understanding the different types of hospitality establishments is essential in the hospitality industry to tailor services directly to what each sector demands.

Hotels and Accommodations

  • Hotels are establishments where people pay for a service that usually includes bed, meals, and housekeeping services.
  • Bed & breakfasts are usually family-owned and give a more personal, homey atmosphere compared to hotels.
  • Hostels provide budget, sociable accommodation where guests can rent a bed, usually a bunk bed, in a dormitory and share a bathroom.
  • Self-catered accommodations, such as holiday cottages or villas, where guests can cook for themselves and maintain more privacy.
  • Serviced apartments offer more space and flexibility than hotels, and usually include a kitchen and living area.

Food and Beverage Services

  • Restaurants provide a dining experience to guests, offering a range of meals catered to specific styles or cuisines.
  • Pubs and bars offer a range of alcoholic beverages and sometimes offer food.
  • Coffee shops or cafes primarily serve hot beverages such as coffee and tea as well but may also offer a range of light meals and pastries.
  • Fast-food outlets usually focus on quick service and takeaway food.

Entertainment and Leisure Services

  • Nightclubs provide entertainment in the form of music, dancing, and drinks.
  • Cinemas cater to film enthusiasts and provide a place to watch feature films.
  • Sports and health clubs provide members with access to exercise equipment, fitness classes, and health treatments.
  • Event venues are establishments designed to hold large events such as weddings, conferences, or concerts.

Travel and Tourism Services

  • Travel agencies offer a range of services to tourists and business travellers, including booking airline tickets, car rentals, and making hotel reservations.
  • Tourism information centres provide information on local attractions, maps, hotel bookings, and other enquiries.
  • Tour operators package holidays and offer deals to different destinations, often including transportation, accommodations, and guided tours.

Course material for Hospitality, Travel, Tourism and Events, module Investigating the Hospitality Industry, topic Types of hospitality establishments

Hospitality, Travel, Tourism and Events

Marketing in Hospitality, Travel, and Tourism

Marketing concepts and principles

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Marketing concepts and principles

Marketing Concepts and Principles

Understanding Marketing

  • Marketing could be defined as the process of researching, promoting and selling products or services to the target market.
  • Marketing mix or 4Ps (Product, Price, Place, Promotion) form the core of any marketing strategy.

Marketing Approach

  • Transactional marketing focusses on single transaction sale without building customer relationship.
  • Relationship marketing aims at building long-term customer relationships and focuses on customer loyalty and retention.
  • Sustainability marketing focusses on the environmental and social impact of products and services, promoting responsible tourism.

Market Segmentation

  • Market segmentation splits a market into distinct groups of buyers with different needs, characteristics, or behaviours.
  • Major bases for segmenting consumer markets are:
    • Geographic (location, climate)
    • Demographic (age, gender, family size, income)
    • Psychographic (lifestyle, personality)
    • Behavioural (occasions, benefits sought, user status)

Marketing Strategies

  • Product differentiation involves creating a product with better features, performance or efficacy which makes it superior to other products available in the market.
  • Market positioning refers to the effort to influence consumer perception of a brand or product.

Consumer Behaviour

  • Understanding consumer behaviour is key to identifying the needs of customers and meeting them in best possible way.
  • It's influenced by cultural, social and personal factors.

Pricing Strategies

  • Cost-based pricing involves setting price based on costs for producing, distributing, and selling the product plus a fair rate of return for its effort and risk.
  • Competitor-based pricing sets price based on competitors' strategies, costs, prices, and market offerings.
  • Value-based pricing uses the buyers' perceptions of value, not the seller's cost, as the key to pricing.

Marketing Communications

  • Advertising and Public Relations are forms of communication used to persuade or inform customers about product or service.
  • Sales promotions such as discounts or special offers aim to push sales temporarily.
  • Direct marketing involves a direct communication with potential customers, through emails, online adverts, fax, phone, et cetera.

The Marketing Plan

  • A marketing plan sets out the strategy for reaching marketing objectives, incorporating SWOT analysis, market research, target market, marketing mix, and the marketing budget.
  • It's essential to regularly review and adapt the plan to account for changes in the market or business environment.

Course material for Hospitality, Travel, Tourism and Events, module Marketing in Hospitality, Travel, and Tourism, topic Marketing concepts and principles

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