Level 3 Tourism WJEC

This subject is broken down into 47 topics in 14 modules:

  1. The World of Travel and Tourism 4 topics
  2. Exploring Customer Service 5 topics
  3. Learning about Specialist Tourism Sectors 4 topics
  4. Careers and Employment in Travel and Tourism 4 topics
  5. Tourist Attractions and Tourism Development 3 topics
  6. Transport for Travel and Tourism 3 topics
  7. Accommodation for Tourists 3 topics
  8. Marketing for Travel and Tourism 3 topics
  9. Cultural, Heritage and Environmental Tourism 3 topics
  10. Destination Management 3 topics
  11. Adventure Tourism and Recreation 3 topics
  12. Destinations of Europe, Africa, and the Middle East 3 topics
  13. Destinations of the Americas and Australia 3 topics
  14. Destinations of Asia and the Pacific 3 topics
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  • 14
    modules
  • 47
    topics
  • 17,146
    words of revision content
  • 2+
    hours of audio lessons

This page was last modified on 28 September 2024.

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Tourism

The World of Travel and Tourism

Importance of the travel and tourism industry

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Importance of the travel and tourism industry

Economic Importance

  • Generates revenue: The travel and tourism industry is a significant contributor to the world's gross domestic product (GDP), creating wealth for countries.
  • Creates employment opportunities: Millions of people worldwide are employed in various jobs within the industry, from travel agents to hospitality staff.
  • Boosts local economies: Tourist spending helps to boost local businesses and economies, contributing to the overall economic health of a region or country.

Sociocultural Importance

  • Promotion of cultural exchange: Tourism fosters an exchange of cultures, leading to better understanding and appreciation among different peoples.
  • Supports preservation of cultural and historical sites: Tourism can provide the necessary funds for the maintenance and preservation of cultural and historic sites.
  • Enhances global understanding: By bringing people of different backgrounds together, tourism can help to decrease prejudices and increase global understanding.

Environmental Importance

  • Encourages preservation of natural areas: Tourism, especially eco-tourism, can encourage the preservation of natural parks, reserves and wildlife.
  • Provides funds for conservation: Money earned through tourism can be used to fund conservation projects, boosting efforts to preserve biodiversity and ecosystems.
  • Motivates environmental awareness: Tourism can motivate people to learn more about the environment and take steps to protect it.
  • Spotlight on sustainability: With the rise of green tourism, there's an increased focus on maintaining environmental health for future generations.

Political Importance

  • Strengthens international relations: Peaceful travel and tourism activities can lead to improved diplomatic relations between countries.
  • Policy development: The need to regulate and promote tourism often leads to the creation of government policies that can have wide-ranging effects.
  • Promotes peace: By encouraging people-to-people contact and understanding, tourism can contribute to global peace.

Health and Wellbeing Importance

  • Encourages physical activity: Many forms of tourism, such as adventure tourism, encourage people to engage in physical activities thereby improving health.
  • Improves mental health: Traveling can provide stress relief, relaxation, and rejuvenation, contributing to improved mental health.
  • Boosts happiness and satisfaction: The experiences gained from travel and tourism can lead to increased happiness and life satisfaction.

Course material for Tourism, module The World of Travel and Tourism, topic Importance of the travel and tourism industry

Tourism

Accommodation for Tourists

Factors influencing tourists' accommodation choices

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Factors influencing tourists' accommodation choices

Personal Factors

  • Budget - The amount a tourist is willing to spend on accommodation; largely determines the type and quality of accommodation to consider.
  • Travel purpose - Business travellers might favour hotels with business facilities; tourists on a leisure trip might choose accommodation near tourist attractions.
  • Individual preferences - Different tastes and needs influence choices. Some prefer luxury hotels, others enjoy the informality of guesthouses or the adventure of camping.
  • Health requirements - Tourists with specific dietary needs or disabilities may require accommodation with certain facilities.

Accommodation Characteristics

  • Location - Proximity to tourist attractions, business centres, transport facilities or natural beauty can strongly influence choice.
  • Facilities and services - Availability of WiFi, fitness centres, childcare services, pools or spa facilities among others can sway decision-making.
  • Type of accommodation - From hotels, bed and breakfasts, apartments, or caravans, each type appeals differently to each tourist.
  • Star ratings - The quality of accommodation, indicated by star ratings, provide a quick and easy guide to what's on offer.

External Factors

  • Time of year/season - Availability and price can fluctuate depending on the season, affecting the decision.
  • Reviews and recommendations - Online reviews and word-of-mouth recommendations from family and friends greatly impact decisions.
  • Booking conditions - Policies regarding cancellations, deposits and refunds can influence choice.
  • Promotions and deals - Discounts, special offers or inclusive packages on accommodation can motivate tourists to choose certain establishments.
  • Safety and security - Tourists will often opt for accommodation in areas perceived as safe, and those offering good security provisions.
  • Cultural and ethical factors - Tourists may choose accommodation providers who respect local culture, protect the environment, or treat staff ethically.

Factors Linked to Information and Marketing

  • Website presentation - A well-designed, informative, user-friendly website can attract tourists to a particular establishment.
  • Marketing strategies - Effective marketing via quality advertisements, brochures, and promotional materials can increase the attractiveness of an accommodation option.
  • Social media presence - Well-maintained social media platforms can be a key factor in attracting tourists, particularly among younger visitors.

Course material for Tourism, module Accommodation for Tourists, topic Factors influencing tourists' accommodation choices

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