Level 3 Travel WJEC

This subject is broken down into 136 topics in 2 modules:

  1. The United Kingdom Tourism Product 72 topics
  2. Worldwide Tourism Destinations 64 topics
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  • 136
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  • 53,154
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  • 6+
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This page was last modified on 28 September 2024.

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Travel

The United Kingdom Tourism Product

Types of Tourists: Inbound

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Types of Tourists: Inbound

Types of Tourists: Inbound

Identifying Inbound Tourists

  • Inbound tourists refer to individuals from other countries who visit the United Kingdom for leisure, business, or other purposes. It is crucial to understand the needs and preferences of this market to cater effectively to them.

  • Inbound tourism could be from short-haul markets such as Europe, or long-haul markets such as North America, Asia, and Australia. The distance and travel time between the United Kingdom and these markets can influence tourist expectations and experiences.

  • Profitable growth in inbound tourism depends on recognising key source markets. Knowing which countries contribute significantly to inbound tourism aids in developing robust marketing strategies.

Understanding Needs and Wants

  • Inbound tourists may have diverse interests, from exploring historical heritage sites to enjoying outdoor recreational activities. Understanding these varied tourist interests can help target specific segments effectively.

  • The United Kingdom offers a wide array of tourist attractions. Ensuring that these are effectively communicated to inbound tourists can increase visitation and improve their overall experience.

  • Cultural understanding is important when dealing with inbound tourists. Acknowledging and respecting varied cultural norms and values enhances the tourist’s experience.

Optimal Experience Delivery

  • Efficiency in service delivery is essential to cater to inbound tourists. This entails timely and accurate provision of service, from booking procedures to on-ground transportation and experiences.

  • Making use of multilingual capabilities can be advantageous when catering to inbound tourists. Having tourism information and services available in multiple languages can improve communication and satisfaction rates.

  • The value of an exceptional customer experience should not be underestimated. If inbound tourists have a positive experience, they are more likely to return, recommend the destination to others, and leave positive reviews.

Each inbound tourist provides an opportunity for the UK tourism industry to showcase its rich heritage, cultural diversity, and unique experiences. Recognising and understanding this market segment is key to successful tourism management.

Course material for Travel, module The United Kingdom Tourism Product, topic Types of Tourists: Inbound

Travel

The United Kingdom Tourism Product

Development of UK Tourism Destinations: Political Factors

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Development of UK Tourism Destinations: Political Factors

Political Factors Impacting UK Tourism

Understanding Political Factors

  • Political factors refer to how and to what degree a government intervenes in the economy or a certain industry. These include aspects such as government policy, political stability or instability, corruption, foreign trade policy, and so on.

  • When it comes to tourism, political factors can significantly impact the appeal of a nation as a desirable tourist destination.

Role of Government Policies

  • The role of the government in promoting tourism can influence the development of tourist destinations. Initiatives like the creation of tourist promotion agencies, development of tourism policies, funds channelled into infrastructure development, and management of heritage sites are examples of government influence on tourism.

  • Legislation can also affect tourism directly or indirectly. Rules and regulations covering areas such as environmental conservation, historic preservation, visa rules, and public transport can influence both inbound and outbound tourist traffic.

Political Stability and Safety

  • Political stability is a crucial factor when considering travel to a country. Countries that are politically stable are likely to attract more tourists due to perceptions of safety.

  • Political conflicts, unrests, terrorist attacks, and tensions can have a deterring effect on tourist count as safety becomes a concern.

Influence of International Relations

  • International relations and the diplomatic stance of a country can affect its relation with other nations and thus its tourism industry. For instance, ease of visa rules between countries can increase tourist visits.

  • Foreign trade policies might also impact the tourism sector. For instance, the impact of Brexit on the UK's tourism industry. The withdrawal of the UK from the EU could lead to changes in legalities like visas, border controls, and flight regulations.

In conclusion, the political environment significantly shapes the trajectory of the tourism industry. Understanding the spectrum of political factors gives a holistic view of the strengths and weaknesses of the UK's tourism product, and reveals potential opportunities for its development.

Course material for Travel, module The United Kingdom Tourism Product, topic Development of UK Tourism Destinations: Political Factors

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