Different Sectors of the Media Industry

Broadcast Media

• Comprises organisations that use television, radio and the internet to communicate with audiences.
• Includes public broadcasting services like the BBC, along with commercial networks and digital channels.
• Predominantly delivers news, information, entertainment and advertisements.

Digital Media

• Relates to media that is delivered and consumed in digital formats.
• Includes services like social media, streaming platforms, podcasts, and online gaming.
• Consumers interact with this form of media mainly via computers, smartphones and other digital devices.

Print Media

• Refer to media that is distributed in printed form.
• Newspapers, magazines and brochures fall into this category.
• Despite a shift towards digital, print media still plays a vital role in advertising and journalism. 


Film and Video Production

• Encompasses the creation and distribution of feature films, television programmes and online video content.
• Can be creatively rewarding yet requires technical expertise and significant funding.
• Pan-sector skills like team collaboration, project management and content creation are key.

Advertising and Marketing

• A pivotal sector that develops campaigns to sell products or services.
• Creates the promotional material you see in print, on TV, online, on the radio and in other forms of media.
• They often work closely with other sectors, creating advertisements to be broadcast or published according to their needs.

Public Relations (PR)

• Responsible for managing the public perception of individuals, companies and organisations.
• Involves creating and distributing positive stories and content to press outlets, ensuring a positive public image.
• PR teams often have to manage and control the impact of any negative publicity.

Video Games and Interactive Media

• Fast-growing sector that involves the creation of video games and other interactive digital experiences.
• Requires skills in programming, graphics, sound, along with creative storytelling and design.
• Often overlaps with digital media, film and video production and advertising.