The Bond Franchise Context for Skyfall

Historical and Cultural Context

• Consider how the Cold War era influenced the early Bond films, with a clear divide between the "good" West and "evil" East, while Skyfall operates in a more complex, post-9/11 world.

• Understand the shift in Bond's characterisation through the franchise. In Skyfall, Bond is portrayed as a more flawed and human figure compared to the infallible and charming Bond of earlier films.

• Recognize how technology and gadgets have changed over time in the Bond series. In Skyfall, technology serves as a major plot device but there's a clear move away from fanciful gadgets to reflect our modern, digitally-focused age.

Genre Development within the Franchise

• Note the evolution of the spy genre through the Bond films. Skyfall features traditional elements of spy films (espionage, action sequences, international intrigue) but also focuses on character development and psychological drama.

• Understand the role of iconography within the Bond franchise. Skyfall pays homage to classic elements (the Aston Martin, the martini) while subverting others (M's character, Bond's invincibility).

Socio-political Aspects

• Reflect on the shift in the representation of women in the Bond series. Skyfall offers multi-dimensional female characters, moving away from the objectified 'Bond girls' of earlier films.

• Realize the representation of national identity within Skyfall, in particular, the portrayal of Britain's place in the modern world and a sense of nostalgia for a fading era of British power.

Aesthetic and Stylistic Choices in Skyfall

Cinematic Techniques

• Consider the significance of cinematography in Skyfall. Notable are scenes shot in Shanghai and Scotland, used to produce visually striking moments and convey narrative themes.

• Analyze the use of musical score throughout Skyfall. The motif of the Bond theme is used to signify moments of character evolution or plot progression.

• Understand how editing techniques contribute to the film's pace and narrative. Skyfall employs fast-cutting during action sequences and slower-paced editing during dramatic moments.

Narrative Structure and Characterisation

• Analyze the three-act structure of Skyfall, examining elements like the setup, confrontation, and resolution.

• Understand how the characters of Bond, M, and Silva are developed through dialogue, actions, cinematography, and score.

• Examine the themes and motifs present in Skyfall, such as death, rebirth, and legacy. These motifs are woven through dialogue, narrative choices, and visual symbolism.

Industry Context for Skyfall

Production

• Understand the role of Broccoli's Eon Productions, which has been responsible for producing the Bond franchise since Dr. No (1962).

• Recognize the importance of director Sam Mendes and his vision for the franchise, best reflected in the storytelling and visual style of the film.

Distribution and Promotion

• Note the role of MGM and Sony in distributing the film globally, different marketing strategies used, and how this contributed to Skyfall's success.

• Discuss the impact of 24/7 media and internet on Skyfall's marketing strategy. Online trailers, viral campaigns, and social media engagement played a key role in promoting the film.

Audience Reception

• Use Box Office figures as evidence of popular reception for Skyfall and discuss its critical reception, including awards and reviews.

• Understand the wider impact of Skyfall through merchandise sales, repeated television showings, and ongoing cultural references.