Level 1 Creative Media Production BTEC

This subject is broken down into 24 topics in 8 modules:

  1. Introduction to Media Industries 3 topics
  2. Media Production Techniques 3 topics
  3. Audio-Visual Production 3 topics
  4. Graphic Design and Image Manipulation 3 topics
  5. Digital Animation 3 topics
  6. Interactive Media Production 3 topics
  7. Game Design and Development 3 topics
  8. Radio and Podcast Production 3 topics
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  • 8
    modules
  • 24
    topics
  • 9,071
    words of revision content
  • 1+
    hours of audio lessons

This page was last modified on 28 September 2024.

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Creative Media Production

Introduction to Media Industries

Overview of media industries (Film, TV, Radio, Animation, Games, Publishing, Advertising, and Public Relations)

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Overview of media industries (Film, TV, Radio, Animation, Games, Publishing, Advertising, and Public Relations)

Film Industry

  • Film Production Companies: These are the organisations where films are conceived, created, and produced.
  • Major Studios: These are big, often globally recognised companies like MGM, Disney, and Universal Studios. These companies may produce, distribute, and market films on a massive scale.
  • Independent Studios: In contrast from major studios, these are smaller, more niche-based organisations that often focus on non-mainstream and art film production.
  • Film Distribution: The process by which films are delivered to theatres and made available on other platforms such as DVD or streaming services.
  • Box Office Receipts: This is the main contributor to a film's financial success. These are the total earnings from theatre admission tickets.

Television Industry

  • Broadcast Television: Refers to traditional means of delivering content through terrestrial, satellite or cable networks.
  • Streaming Platforms: Also referred to as over-the-top (OTT) services, these deliver TV shows directly to viewers through the internet. Examples include Netflix, Amazon Video, and Hulu.
  • Public Broadcasting: Public service broadcasters such as the BBC are funded by the public through licensing fees, and strive to deliver a balanced and impartial news service, as well as educational and entertainment programming.

Radio Industry

  • Broadcast Radio: Traditional radio services that can be received by AM/FM receivers.
  • Digital Radio: This is a more recent technology that offers better sound quality and more station options than traditional broadcast radio.
  • Podcasting: This is a form of audio broadcasting over the internet, allowing listeners to download and listen at their own convenience.

Animation Industry

  • Traditional Animation: This is the oldest form of animation, in which each frame is drawn by hand.
  • Computer Animation: The use of computer technology for the creation of animations. Pixar is one of the best-known examples of a computer animation studio.
  • Motion Capture: An innovative animation technique where the movements of real actors are captured and used to animate digital character models.

Games Industry

  • Console Gaming: This type of gaming is typically done on devices specifically made for game playing, like Playstation, Xbox or Nintendo consoles.
  • PC Gaming: Games are designed specifically for and played on personal computers.
  • Mobile Gaming: These games are played on mobile devices, such as smartphones and tablets.
  • Virtual Reality (VR) Gaming: This is a new and growing section of the gaming industry, using specific technology to create a fully immersive gaming experience.

Publishing Industry

  • Print Publishing: This includes books, newspapers, magazines and other printed materials.
  • Digital Publishing: This term refers to materials that are published online. This can include e-books, online magazines, and websites.
  • Self-Publishing: Due to the development of online platforms, authors are now able to publish their own work directly to consumers.

Advertising Industry

  • Print Advertising: This refers to ads placed in printed media, such as newspapers, magazines, and billboards.
  • TV and Radio Advertising: This refers to the commercials seen and heard on television and radio.
  • Digital Advertising: This is a rapidly growing industry covering ads served through online platforms, such as banner ads, social media ads, and in-app ads. Includes the emerging field of influencer marketing.

Public Relations Industry

  • Press Relations: This involves communication with journalists and media outlets to influence public perception of an individual or organisation.
  • Crisis Management: This specific area of PR involves managing an organisation's response to a critical situation that could negatively impact its reputation.
  • Corporate Communication: This covers all internal and external communication conducted by a company, including serving as the company's voice in official announcements and dealing with inquiries from the public and media.

Course material for Creative Media Production, module Introduction to Media Industries, topic Overview of media industries (Film, TV, Radio, Animation, Games, Publishing, Advertising, and Public Relations)

Creative Media Production

Digital Animation

Types of animation (2D, 3D, stop motion, motion graphics, and VFX)

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Types of animation (2D, 3D, stop motion, motion graphics, and VFX)

Types of Animation

2D Animation

  • 2D Animation refers to creating motion in a two-dimensional space. This involves demonstrating sequence of drawings made on a piece of paper, digital drawing tools or softwares.

  • An example of 2D Animation can be seen in classic Disney films like 'The Lion King' and 'Snow White'.

  • It uses concepts such as drawing, storyboarding, composition, and timing.

  • It involves animators creating the illusion of motion by creating and sequencing individual frames, each slightly different from the previous.

3D Animation

  • 3D Animation, also known as computer animation, creates three-dimensional moving images in a digital environment. This is becoming increasingly popular in modern films and video games.

  • Examples include films like 'Toy Story' and 'Frozen' where we see realistic character movements and environment details.

  • It uses 3D models of characters or objects, which are brought to life by animators using various softwares.

  • The characters and objects are manipulated like puppets by their 'bones' inside the model to create realistic movements.

Stop Motion Animation

  • Stop Motion is a method of animation where the animator physically manipulates an object to make it appear to move on its own.

  • Examples include films like 'Wallace and Gromit' and 'The Nightmare Before Christmas'.

  • The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of images is played as a continuous sequence.

  • Common materials used in creating stop motion characters or environments are clay, paper, and fabric.

Motion Graphics

  • Motion Graphics is a combination of graphic design and animation, usually combined with audio for use in multimedia projects.

  • Examples can be seen in advertising, promotional videos, explainer videos, and opening sequences in films or TV shows.

  • It usually involves animating text, logos, shapes, or other graphical elements in a way that tells a story or presents information.

  • Tends to be less story-driven than other animation types and more orientated towards creating visual impact or conveying information.

VFX

  • VFX or Visual Effects refers to creating imagery that is either impractical or impossible to film, typically using computer software.

  • They are a significant part of blockbuster movies like 'Harry Potter', 'Star Wars', and 'The Avengers'.

  • VFX may include integrating live-action footage and generated imagery to create realistic environments or performances that look realistic.

  • Common elements are creating backgrounds, environments, creatures, or replacing entire film sets with digital imagery.

Course material for Creative Media Production, module Digital Animation, topic Types of animation (2D, 3D, stop motion, motion graphics, and VFX)

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