Understanding the Different Sectors of the Media Industry
Different Sectors of the Media Industry
Broadcast Media
- Comprises organisations that use television, radio and the internet to communicate with audiences.
- Includes public broadcasting services like the BBC, along with commercial networks and digital channels.
- Predominantly delivers news, information, entertainment and advertisements.
Digital Media
- Relates to media that is delivered and consumed in digital formats.
- Includes services like social media, streaming platforms, podcasts, and online gaming.
- Consumers interact with this form of media mainly via computers, smartphones and other digital devices.
Print Media
- Refer to media that is distributed in printed form.
- Newspapers, magazines and brochures fall into this category.
- Despite a shift towards digital, print media still plays a vital role in advertising and journalism.
Film and Video Production
- Encompasses the creation and distribution of feature films, television programmes and online video content.
- Can be creatively rewarding yet requires technical expertise and significant funding.
- Pan-sector skills like team collaboration, project management and content creation are key.
Advertising and Marketing
- A pivotal sector that develops campaigns to sell products or services.
- Creates the promotional material you see in print, on TV, online, on the radio and in other forms of media.
- They often work closely with other sectors, creating advertisements to be broadcast or published according to their needs.
Public Relations (PR)
- Responsible for managing the public perception of individuals, companies and organisations.
- Involves creating and distributing positive stories and content to press outlets, ensuring a positive public image.
- PR teams often have to manage and control the impact of any negative publicity.
Video Games and Interactive Media
- Fast-growing sector that involves the creation of video games and other interactive digital experiences.
- Requires skills in programming, graphics, sound, along with creative storytelling and design.
- Often overlaps with digital media, film and video production and advertising.