Knowledge, Understanding and Skills in Graphic Communication
Basic Concepts
- Understanding of the term graphics and its usage in different contexts.
- Identification and use of relevant design elements including line, shape, form, colour, texture and space.
- Understanding typography and its significance in graphic design.
- Understanding the role of layout and composition in design.
The Design Cycle
- Knowledge of the design process, from briefing to concept development, visualisation and communication, to implementation.
- Understanding concept development - researching, sketching, and refining design ideas.
- Skills in visualising and communicating design concepts using sketches, mock-ups, prototypes, and presentations.
- Implementation of a design, including preparing artwork for print, online use, and other applications.
Uses and Applications of Graphics
- Awareness of different areas of graphic design, such as advertising, branding, illustration, packaging, and digital design.
- Understanding of the importance of context, audience and purpose when creating a graphic design.
- Analysis and interpretation of real-world examples of graphic design.
Techniques and Materials
- Knowledge and skill in working with both traditional and digital tools for graphic design.
- Understanding of a variety of graphic production techniques such as printing, painting, drawing, and digital manipulation.
- Recognising and working with different materials and their specific properties - paper, card, screens, digital platforms.
Software Tools
- Fluent in use of professional design software, including Adobe Photoshop, Illustrator, and InDesign.
- Understanding of software tool capabilities and best applications for each.
- Ability to choose appropriate software for a specific design task.
Graphics and Society
- Awareness of how graphic communication impacts society, the environment, and the global community.
- Understanding and adherence to professional and ethical considerations in graphic design, such as copyright and plagiarism.
- Understanding of how cultural and historical contexts influence graphic design.