Level 1 Digital Media BTEC

Overview of media industries

Media Industries Overview

Film and Television

• The Film Industry includes all the aspects of production, distribution and exhibition of films, including production studios, cinematography, animation, film production, screenplay writing, pre-production, post production, film festivals, distribution, and actors, film directors and other film crew personnel.

• Television Industry which encompasses cable, satellite, and online content producers, world television programming, ranging from news, documentaries, sports, dramas, comedies, reality shows and children’s shows.

Music Industry

• Music Industry consists of the companies and individuals that profit from music production and the organisations and associations that assist and represent music producers. It includes songwriters and composers, recording artists and musicians, concert promoters, DJs, music publishers, and many others.

• Also notable are Record Labels and Music Publishing which are integral parts of content creation and rights management in the music industry.

Journalism and Publishing

• Journalism which spans across sectors such as print (newspapers, magazines) and broadcasting (television, radio). Digital journalism, which relates to content produced for digital consumption, including Internet and mobile technology, is a growing field.

• Publishing Industry involves the activity of making written content available to the public. This can take the form of traditional methods (newspapers, magazines and books), or through digital media (websites, ebooks, and digital magazines).

Radio and Podcasts

• Radio Broadcasting which involves using wireless technology to send and receive radio signals which can include news, music, talk shows, and other entertainment formats.

• Also rising in importance are Podcasts, which are digital media files that can be downloaded or streamed online, they can cover a vast range of subjects, mirroring traditional radio in their variety but often with a narrower, more targeted appeal.

Interactive Media

• The Video Game Industry is the development and marketing of video games for personal computers, consoles and mobile devices, including game design, programming, visual art and audio design.

• Esport Industry, an emerging sector of the gaming industry that involves professional, competitive video gaming.

Digital Media

• Digital Media is a type of mass media which includes digital technologies. This broadly includes digital television, digital radio, digital newspapers, digital billboards, digital video recorders, online discussions, digital music, digital videos and digital libraries.

Advertising and Marketing

• Advertising Industry which comprises companies that advertise their products to consumers. This involves the planning, creating and placing of advertising by an advertising agency on behalf of a client.

• Closer related to this is the Marketing Industry which uses market research and analysis to direct the promotion of goods or services.

• Public Relations Industry is responsible for managing the communication between an organisation and its publics, and establishing a positive image and a strong relationship with the audience.

• Social Media Industry plays a significant role in modern media, often used as a marketing, advertising, and communication tool. This expands into Digital Marketing which involves marketing products or services using digital technologies, particularly on the internet.