Level 2 Certificate in Digital Marketing (RQF) TQUK
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50 topics in 5 modules
☑️ Principles of Marketing and Evaluation 10 topics
- Understanding the Concept of Market Research
- Market Segmentation and Targeting Techniques
- Recognising the Importance of Brand Management
- Incorporation of Marketing Mix: Product, Price, Place, Promotion
- Utilizing SWOT Analysis in Marketing
- Evaluating Customer Relationship Management (CRM)
- Creating a Comprehensive Marketing Plan
- Understanding Data Protection and Legal Issues in Marketing
- Measuring Campaign Success through Key Performance Indicators (KPIs)
- Role and Importance of Ethics in Marketing
☑️ Digital Marketing Platforms and Technologies 10 topics
- Familiarity with Different Digital Marketing Platforms
- Mastering the Use of Social Media for Marketing
- Understanding the Role of SEO in Digital Marketing
- Using Email as an Effective Marketing Tool
- Advantages and Limitations of Mobile Marketing
- Recognizing the Importance of Content Marketing
- Using Multimedia Tools like Videos, Podcasts in Marketing
- Exploring Emerging Technologies in Digital Marketing: AI, VR, Chatbots
- A Look at Analytics Tools: Google Analytics, Heat Maps
- Understand and Apply A/B Testing Techniques
☑️ Social Media Strategy and Management 10 topics
- Identifying Suitable Social Media Platforms for Business
- Crafting a Compelling Social Media Strategy
- Creating and Managing a Content Calendar
- Engaging with Followers and Handling Complaints
- Leveraging Influencer Marketing on Social Platforms
- Utilising Paid Advertising on Social Media
- Ensuring Consistent Branding Across Different Platforms
- Analysing Social Media Metrics and Improving Performance
- Incorporation of Live Streams in Marketing Campaigns
- Understanding Crisis Management in Social Media
☑️ Search Engine Optimization (SEO) and Analytics 10 topics
- Introduction to SEO and Its Importance
- Recognizing the difference between Organic and Paid Search
- Mastering Keyword Research and its usage in content
- Understanding On-Page and Off-Page SEO Techniques
- Implementing a Link Building Strategy
- An Introduction to Google Crawlers and Indexing
- Understanding the Importance of a Site's User Experience
- SEO Audit: Identifying and Fixing Common Site Issues
- An Introduction to Google Analytics and Using it for SEO
- Monitoring and Adapting SEO strategies based on results
☑️ Content Marketing Strategy and Techniques 10 topics
- Recognising the Role of a Content Strategy in Digital Marketing
- Generating Content Ideas and Creating a Content Plan
- Mastering the Skills of Creating Engaging Content
- Using Images, Videos, Infographics in Your Content
- Best Practices in Managing a Business Blog
- Describing the Role of Content in SEO
- Implementing Content Curation Techniques
- Measuring and Improving Content Performance
- Understanding the Evolution of Content Marketing: VR, AR, 360 Video
- HTML Basics for Content Management: Headers, Tags, Meta Descriptions
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