Level 2 Certificate in Principles of Marketing (RQF) TQUK
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50 topics in 5 modules
☑️ Fundamentals of Marketing 10 topics
- Principles of Marketing
- Role of Marketing in Business
- Marketing Mix Elements
- Market Segmentation and Targeting
- Consumer Behaviour
- Building Customer Relationships
- Influence of External Factors on Marketing
- Ethical Considerations in Marketing
- Importance of Market Research
- Marketing Planning and Strategy Development
☑️ Integrated Marketing Communications 10 topics
- Concepts of Integrated Marketing
- Advertising and Sales Promotions
- Public Relations and Sponsorship
- Direct Marketing and Personal Selling
- Digital Marketing Strategies
- Social Media Marketing
- Email and Content Marketing
- Building Brand Value and Recognition
- Creating Marketing Campaigns
- Evaluation of Marketing Communications
☑️ Product and Service Management 10 topics
- Product Life Cycle Understanding
- New Product Development & Launch
- Service Marketing Management
- Pricing Strategies
- Place: Distribution channels and logistics
- Concepts of Branding
- Packaging and Labelling
- Managing Product Portfolio
- Customer Service and Relationship Management
- Product and Service Innovation
☑️ International Marketing 10 topics
- Introduction to Global Marketing
- Cultural Factors in International Marketing
- Adapting the Marketing Mix for International Markets
- International Market Entry Strategies
- Managing International Marketing Communications
- Ethical Issues in International Marketing
- International Trade Theories
- Global Pricing and Distribution Strategies
- Marketing in Emerging Markets
- Evaluating International Market Opportunities
☑️ Digital Marketing Techniques 10 topics
- Understanding Digital Marketing Landscape
- Website Design and User Experience
- Search Engine Optimization
- Pay-Per-Click Advertising
- Email Marketing Techniques
- Mobile Marketing
- Social Media Marketing Strategies
- Content and Video Marketing
- Online Reputation Management
- Measuring Digital Marketing Success
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