Level 2 Creative and Media WJEC

Understanding the creative and media industry landscape

Understanding the Creative and Media Industry Landscape

Key Sectors in the Creative and Media Industry

• Film & Video production – The creation, production, distribution and promotion of moving image-based content.

• TV & Radio – Includes terrestrial, satellite and digital broadcasting, programming and production of shows, news, documentaries and live events.

• Music – Encompassing composition, performance, recording, publishing, merchandising, and live event promotion.

• Publishing – This incorporates the creation and dissemination of literature, magazines, newspapers, ebooks, and digital publications.

• Advertising & Marketing – Encompasses the planning, creating, and producing of promotions and adverts for a wide range of products, services, and ideas.

• Digital and Interactive Media – Involved in the design and production of digital-based content like websites, social media, mobile applications, games, and virtual reality.

• Performing Arts – Includes live performances in theatre, dance, opera, music, magic, and other spectacle activities.

• Visual Arts & Crafts – Engages in the creation and exhibition of original artistic work.

• Cultural heritage – Related to the operation of historic sites, buildings, and museums and keeping cultural practices alive.

Job Roles in the Creative and Media Industry

• Art Directors – Guiding the visualization of concepts including set and costume designs.

• Producers – Overseeing the creation, financing, and ultimate distribution of content.

• Editors – Responsible for reviewing, rewriting, and editing work produced by writers and designers.

• Sound Engineers – Engaged in the recording, mixing, editing, and producing of music.

• Graphic Designers – Creating and assembling images, typography, and motion graphics to create a piece of design.

• Programme/Project Managers – Coordinating and organizing resources, schedules, and stakeholders to achieve objectives.

• Photographers – Capturing events, products, or people in a creative manner to evoke a feeling or depict a story.

• Marketing and Public Relations Executives – Developing and executing strategies to promote a product, brand, or event.

Challenges for the Creative and Media Industry

• Digital Disruption– The advent of digital technologies has dramatically changed the industry, forcing evolution and creativity in content delivery.

• Global Competition – In a connected world, competition is not just local, but global. Original content must stand out in a crowded international marketplace.

• Monetising Content – The proliferation of free content online poses ongoing challenges to creators trying to derive income from their work.

• Legal Considerations – Navigating issues such as copyrights, licenses, and contracts is crucial in this sector.

• Diversity and Inclusion – Striving to promote diversity in its workforce and to create inclusive content can be a challenge for the industry.