History of floristry
Ancient History of Floristry
- Flowers played a huge role in ancient Egyptian society for religious ceremonies and burials, with evidence dating back to 2500BC.
- In ancient Greece and Rome, floral designs were integral to religious rituals and public gatherings; particular flowers represented the gods.
- Ancient China also saw great significance in flowers. Chrysanthemums, for example, symbolised longevity and good health.
Floristry in the Middle Ages and Renaissance
- During the Middle Ages, flowers were mainly used for medicinal purposes and monastic kitchen gardens.
- The Renaissance period saw a resurgence in the use of flowers for decorative purposes.
Floristry in the Victorian Era
- The Victorian era was known for its 'language of flowers'; specific species were chosen to convey messages.
- The Industrial Revolution in the Victorian era made the transportation of flowers possible, helping the floristry industry to boom.
Contemporary Floristry
- The 20th and 21st century has seen a shift towards more creative floral design and increased use of diverse materials.
- Ikebana, the Japanese art of flower arranging, has greatly influenced Western floristry.
- The role of technology has become important in contemporary floristry, with online flower retailers and advances in flower preservation.
Significance of Floristry in Today's Industry
- Floristry plays a significant role in life's events, such as weddings and funerals.
- There's a demand for floristry skills in sectors such as hospitality, events, TV/film set design and window displays.
- The sector provides employment for thousands across the world, both in retail and creative industries.
Understanding Sustainability in Floristry
- Sustainability has become a key concern in the flower industry, with emphasis on seasonal and local produce.
- Using recyclable and compostable materials in floral designs is also an important trend.