Level 3 Graphic Communication Edexcel
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Content Overview
40 topics in 4 modules
βοΈ Module: Design and Visual Communication 10 topics
- Understanding of colour theory
- Ability to illustrate mood boards and mind maps
- Basic sketching and drawing skills
- Concept of white space and composition
- Use of typography and visual representation of words
- Use of symbols and icons in design
- Concept of symmetry and balance in design
- Use of scale and proportion in visual representation
- Designing for different mediums (print, web, digital)
- Knowledge of history and evolution of graphic design
βοΈ Module: Branding and Identity 10 topics
- Role of branding in marketing
- Importance of consistency in branding
- Understanding the process of designing a logo
- Creation of brand guidelines (contrast, alignment, repetition, proximity)
- Application of branding across different platforms
- Understanding of target audiences and market research in branding
- Visual storytelling and its role in branding
- Use of colour, shape and typography in brand identity
- Identity design for corporate, product, personal and event branding
- Designing branding elements like business cards, letterheads, envelopes etc.
βοΈ Module: Advertising and Marketing Collaterals 10 topics
- Design of advertisements for print, digital, social media etc.
- Creating promotional materials like flyers, brochures, posters etc.
- Concept and design of Point of Purchase (POP) materials
- Design of billboards and outdoor advertising materials
- Creation of online banners and ads
- Designing for email marketing campaigns
- Design of product packaging and labels
- Understanding of copywriting and keyword usage in advertising design
- Use of photography and illustration in advertising
- Creating engaging marketing materials using design principles
βοΈ Module: Interactive and Motion Graphics 10 topics
- Basics of web and app interface design
- Designing interactive presentations
- Creation of simple animations for web and presentations
- Basics of video editing and motion graphics for promotional videos
- Use of transitions and effects in motion graphics
- Creation of GIFs and simple animated web banners
- Designing for user experience and user interface
- Storyboarding for motion graphics
- Understanding of user behaviour in interactive design
- Basics of coding for web design
Level 3 Graphic Communication Edexcel Revision Content
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Level 3 Graphic Communication Edexcel - Module: Design and Visual Communication - Understanding of colour theory Content Preview
Module: Design and Visual Communication
Understanding of colour theory
Basic Colour Theory
- The principle of colour theory is based on the colour wheel, which includes three primary colours - red, yellow, and blue.
- Secondary colours are created by mixing equal amounts of primary colours together, and they are green, orange, and purple.
- Tertiary colours are the result of mixing a primary colour with an adjacent secondary colour.
Complementary Colours
- Complementary colours are directly opposite on the colour wheel, such as red and green, blue and orange, or yellow and purple.
- Complementary colours, when used together in designs, create strong contrasts and can be visually striking.
Colour Harmonies
- Analogous colours are groups of three colours that are next to each other on the colour wheel. One is dominant, one is supportive, and the third can be an accent.
- Triadic colour scheme uses colours that are evenly spaced around the colour wheel. This scheme is vibrant and offers a higher contrast while maintaining harmony.
- Split-complementary is a variation of the complementary colour scheme in which it uses a base colour and two colours adjacent to its complement.
Colour and Mood
- Warm colours, like red, orange, and yellow, are often associated with energy, brightness, and action.
- Cool colours, like blue, green, and purple, usually suggest calm and soothing feelings.
- Neutral colours, such as black, white, grey, and brown, often serve as the backdrop in design.
Understanding Colour in Visual Communication
- Choice of colour can dramatically impact the perception and emotional response of viewers.
- Overlapping colour elements can be used to create depth or to establish a hierarchy of importance in design.
- Saturated colours can make something stand out and appear closer, while desaturated colours make things look receding and distant.
Colour Terminology
- Hue is the name of the colour and is the primary value that describes how a colour appears under natural light.
- Saturation refers to the intensity or purity of a colour.
- Value refers to the lightness or darkness of a colour.
- Tone is created by adding grey to a colour.
- Shade describes a range of colours from dark to light by adding white or black to a colour.
- Tint is the result of adding white to a colour, making it lighter.
These key aspects of colour theory form essential building blocks for effective visual communication in graphic design. Understanding and employing them consciously in your designs will allow you to evoke the desired emotion or reaction from your audience.
Question: A public sample question is not available for this course yet.
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