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Level 3 Business BTEC International

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Content Overview

38 topics in 7 modules

  1. ☑️ The Business Environment 4 topics
    • Types of businesses and their legal structures
    • The impact of the economic environment on businesses
    • The impact of the political and legal environment on businesses
    • The impact of the social and technological environment on businesses
  2. ☑️ Business Resources 8 topics
    • Managing human resources
    • Recruitment and selection
    • Training and development
    • Employee performance management and motivation
    • Financial management
    • Budgeting and financial planning
    • Sources of finance
    • Physical and technological resources
  3. ☑️ Introduction to Marketing 5 topics
    • Marketing concepts
    • Market research
    • Marketing planning
    • Marketing mix (Product, Price, Place, Promotion)
    • Market segmentation, targeting and positioning
  4. ☑️ Business Communication 4 topics
    • Effective business communication
    • Communication channels and methods
    • Legal and ethical considerations in business communication
    • Presenting business information
  5. ☑️ Creative Product Promotion 6 topics
    • Promotional objectives and campaign planning
    • Promotional mix
    • Advertising
    • Public relations
    • Sales promotion and merchandising
    • Evaluating promotional campaigns
  6. ☑️ International Business 5 topics
    • Understanding the global business environment
    • International trade and investment
    • International marketing
    • International finance and payment methods
    • Cultural, legal, and ethical considerations in international business
  7. ☑️ Retail Business 6 topics
    • Retail sector in the business environment
    • Types of retailers
    • Retail operations and strategies
    • Retail marketing
    • Inventory and supply chain management
    • Customer service in retail

Level 3 Business BTEC International Revision Content

Take a look at the written content available for this course. Practice-question availability may vary.

Level 3 Business BTEC International - The Business Environment - Types of businesses and their legal structures Content Preview

The Business Environment

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